<% Option Explicit Response.Expires = -1 %> Blog and Ping #2 | Earn Money with Adsense | Blog and Ping Tutorial - Part 2

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What Do The Spiders See?

We've talked a lot about spiders and pinging, but just what do spiders see when they come to your site?

Unlike "human" visitors, spiders are looking for links. In fact, they are not looking at your site at all - they are just scanning through your HTML code!

Let's take a quick look at what a spider sees when it goes to your blog. Here is a blog about Earning Money with Adsense. As a human visitor, you would see the page layout, graphics, underlined URL's and other stuff.

However, the spider is looking below the surface and scanning to find HTML links. When the spider crawls your content, it will see the raw HTML code.

The HTML in the Link field as well as the HTML in the content field of your blog will be noted by the spider, But that is not all!

The spider is also looking at the rest of your blog and checking out the HTML in the template

So, keep in mind, that for the blogging and pinging method to work, you have to optimize the blog for spiders. And that is exactly what you are going to learn to do - see like a spider!

Simple Steps Lead to Big Results

As with other marketing strategies, you will need to do some work. However, the steps you will follow to blog and ping are easy and guaranteed to work.

Once the system is set up, you can blog and ping to get any of your sites listed quickly. This article will show you how to accomplish each step. The steps will be presented in words and with screen shots.

Nothing will be left to chance. And since we've done all the research, you will know exactly what to do and when to do it. Keep in mind that you need to do every step and do them in the proper order.

If you don't, then the system simply won't work.

Now you know why blogging and pinging is an essential tool. So, let's get started!

Creating Your Blog -- Step 1 -- Go To Blogger.com

Blogger.com is owned by Google.com. It is a free site that will allow you to create your own blog. In fact, you will have the option of creating as many blogs as you like - all for free.

Put the following URL into your web browser: http://www.blogger.com

When you do, you will see the following screen...

blog

From this screen, there are three things you can do..

You can sign in (which will be an option once you've created an account)

You can take a quick tour (which won't be necessary if you read the remainder of this article, although can be helpful to some learning styles)

You can create your own blog now. Click on the orange arrow that says, "Create Your Blog Now"

Step 2 -- Create an Account

For this step, you will need to create a user name and password. It does not matter what user name you choose. You will also be asked what display name you wish to use.

When you post to your blog, this name will be displayed at the end of each post. For now, go ahead and put "editor." Later, in this article...

..you will learn how to change this for each blog if you wish.

Finally, you will need to type in your email address (make sure it is a real address) and check the area that says you agree to their Terms of Service. Once you have entered the information, click on the orange "Continue" arrow:

ping

Step 3 -- Naming Your Blog

Now you will get to name your blog. The first area is the Blog Title of your blog. In this example, the blog title is Kidney Stones. That means, the title at the top of the blog will say Kidney Stones. Later, we will show you how to optimize your Blog Title for search engines. The Blog Title can be changed at any time.

Next you will be asked to create a blog address or URL. Notice that the URL does not have the traditional www at the front. Picking a blog address can be a bit tricky. If you want to keyword optimize your URL for AdSense or other marketing purposes, you will want to read...

SEO -- to find out how to pick a good name.

Before clicking on the orange "Continue" arrow, you will be asked to type in the characters you see in the picture below. This makes sure that you are a person and not an autobot creating the blog.

adsense

There is one other issue with picking a blog name - the name you want may already be in use. At this point, you simply choose a different blog address.

If you wanted tha name blogandping, you might want to try blog-and-ping using the dashes, try reversing the name to pingandblog or ping-and-blog, try bloggingandpinging or blogging-and-pinging, or any other number of variations.

Once you find a URL that is not taken, you can move on to Step 4...

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